UK 44G US 44I Bras & Lingerie

Drift into a haven where our 44I bras make every day a comfort spree. Read More

Need that 'just-right' partner or a sprinkle of stardust? We've got an ocean of delights! Our 44I bra series is a wave of style, floating on confidence. Dreaming of a wire-free oasis? We've got a sea of options. Ready to sparkle? Our balconette bras and plunge bra collections are your style cruise! Every choice is a supportive lullaby. Sail into the 44I bra seas and find your comfort treasure!

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44I Bras with Elegance and Comfort in Every Stitch

Step into a world of elegance with our 44I bras, where comfort is woven into every stitch. Designed to flatter your shape and provide all-day comfort, our collection features a range of styles from the practical t-shirt bras to the perfect complement of our stylish panties. For the perfect fit, our size guide is an essential tool.

Each 44I bra in our collection combines functionality with fashion. Enjoy features like adjustable straps for a custom fit, supportive bands for all-day comfort and soft, breathable fabrics to keep you feeling fresh. And for the perfect fit, our bra fit quiz offers personalised recommendations, making it easier to find bras that not only fit well but also complement your lifestyle and preferences.